The only thing that used to matter when it came to search engine optimization was how well you ranked for a specific keyword or phrase. In the past, when we ranked #1 for the keyword phrase "SEO in Maryland" we felt like we owned the state of MD and nothing else mattered. To be perfectly blunt, it made the phone ring a few times but we didn't generate all that much business from that phrase. We found that most of the people who were searching for that particular keyword string were other SEO agencies in Maryland all looking for bragging rights. While the keyword phrase still mattered to us, we knew that there were so many other opportunities to take advantage of and drive traffic, sales and leads.
We still kept an eye on a few keyword search phrases, but we started to expand and look at other opportunities. We wanted to find additional ways to drive relevant website traffic, and our goal was to make sure it was good traffic. We preach it to our clients every single day...it is not the amount of traffic you drive to your website, it is the amount of relevant traffic from people interested in buying the products and services you have to offer.
We are now in a completely new world when it comes to online marketing. The word SEO has become somewhat outdated. Search engine optimization is a piece of the puzzle, but it is not the only piece that matters. Now we talk about:
Don't misunderstand the message. We are not getting away from search engine optimization, but in the past, it was the primary focus of everything we have done. Now, it is part of our digital marketing strategy in order to capture relevant traffic from a number of searches.
To learn more about the online digital marketing strategies we use at Hit Me SEO, give us a call at (240) 477-7085.
6835 Olney Laytonsville Road Suite 200
Gaithersburg, MD 20882
6V36+X9 Laytonsville, 1, MD